Uprate

I spent a week opening submit pages for 40+ launch directories one by one, instead of trusting the listicles. Most of the ones people still recommend have changed their terms.

Toolfolio removed the free listing, $99. StartupRanking still lists you for free but moved the dofollow link behind Premium, $99. DevHunt has no free option at all, $49. TAAFT charges $49. MicroLaunch takes $39 to skip the queue.

A few are still genuinely free and worth the ten minutes: Crozdesk, AlternativeTo, Launching Next (long queue, but the link is permanent), and Startup Fame's Verified tier.

If you are planning a launch off a blog post from 2023, check every submit page yourself. The prices moved.

When you write outreach, you describe the product as it will be. When someone clicks, they land on a page written months earlier, describing it as it was. The gap opens quietly.

One of the creators we booked read both before agreeing to run anything, and asked about the difference. He was right to. Better to hear it from him than from the people who would have clicked.

It is now a fixed step before we book any paid placement: open the ad copy and the landing page side by side and read them together. If they describe two different products, fix the page first, then take the date.

On the apps we worked on, store admin landed on whoever had a free hour. Weekend reviews to answer, metadata to check before every submission, prices that had drifted out of sync with what was actually live in half the countries we shipped to.

The rejections cost the most. Apple adjusts its guidelines every few months, and a build that passed the last ten times comes back refused over one line somebody missed. Then you spend an afternoon in release notes working out which line it was.

We built Uprate to take that over. It submits builds, updates ASO, answers reviews, and manages pricing across 175+ territories.

It's open now.