PriceMyRepair
Free UK car repair price checker — enter your reg, get real
Just launched PriceMyRepair — enter your UK reg and it reads your car's MOT history (DVSA API), translates advisories like "brake disc worn" into actual repairs, and prices each one for your exact make and model.
The business model: pure affiliate (garage booking comparison), zero operations. No marketplace, no garages to sign up, no support tickets. The bet is programmatic SEO — repair cost guides per make and model — feeding a free reg-check tool.
Stack: WordPress for the content side, Base44 for the reg-check tool, DVLA + DVSA APIs (both free), Awin for the affiliate side.
Why this model: the UK comparison sites (Compare the Market, Confused.com) all sit on top of the same garage-booking platforms, but none of them have deep per-model repair content. That's the gap.
Happy to answer anything about the affiliate-SEO model or the build.
4 Comments
Happy to hear them — info at pricemyrepair dot co dot uk
I like that you're treating the MOT history as the starting point rather than the destination. Translating technical advisories into concrete repair decisions feels like the more interesting part of the product.
I'll be interested to see which reason users consistently come back for. That usually reveals whether the product is really about pricing confidence, maintenance planning, or simply understanding what their MOT actually means.
Thanks Aryan — that's exactly the bet I'm making. The reg check gets people in the door, but "what does this advisory actually mean and what will it cost me" is where the value is. Nobody wakes up wanting a car pricing tool; they wake up with a certificate that says "nearside front lower arm rubber bush deteriorated" and no idea if that's a £40 job or a £400 one.
Too early for solid retention data (launched two weeks ago), but the early signal is interesting: the pages people spend longest on aren't the price tables — it's the advisory explanations. And the MOT reminder is the feature I expect to drive actual return visits, since it gives people a reason to come back on the car's schedule rather than mine.
My working theory is the three reasons you listed aren't really separate segments — they're the same person at different moments. Understanding the MOT comes first, pricing confidence kicks in once a garage quotes them, and maintenance planning is what I hope they graduate to. If the data ends up disagreeing with me, I'll follow the data.
Appreciate the context.
The way you're thinking about the three moments in the customer journey is interesting.
I have a few thoughts on how that could shape the product, but I don't think I'd do it justice in a thread.
What's the best email to reach you on?