Migroot

At Migroot.io, we built a simple free feature that checks whether your country has a double taxation agreement with the one you’re moving to.

It was meant to be just a small helper for our relocation tracker but people loved it. It became one of the main ways new users discover us.

Now we’re thinking of turning it into a proper sub-feature inside the main product, so taxes and visas live in one place.

What other small but useful things have you added to your product that ended up working better than planned?

I noticed something while looking at migroot.io users.
Our most engaged and loyal ones aren’t from SEO or ads — they came because a friend told them.

A friend who had already relocated with us, trusted us, and simply said:

“Use Migroot, it worked for me.”

And here’s the thing: we don’t even have a referral program. People have been recommending us just because they wanted to help. ❤️

Now I’m thinking of launching one and rewarding those recommendations so it’s a real win win.

How about you?
Do you have a referral program?
Does it bring the right kind of users or just deal hunters?

When I lived in Asia, mornings felt magical — I’d wake up hours before my team in Europe, have deep, quiet work time, ship features, think clearly.

Now I’m in Brazil, so I wake up with my European team — but the funny part is when they go to sleep, I still have hours left in my day. That’s when I dive into Migroot, plan, build, and still have life left for my kids and surfing.

Time zones shift, chaos happens, but one thing stays true: those early, protected hours are gold. They’re when I make my biggest moves as a founder.

If you’re bootstrapping, remote, or just trying to carve out thinking space — try waking up before everyone else. It’s wild how much more clarity and progress you get.

When I started building Migroot, I noticed how most relocation services work. You land on a website, maybe join a group, and then you’re asked to pay before you really know what you’ll get.

I decided to do it differently. In migroot.io you can open the dashboard for free and see the instructions you need for your move. They are not written down to the smallest detail, but they cover all the main steps and show you where to find the rest.

Here’s a screenshot of the free version for moving to Spain 👇

For me it feels more fair. You can try it yourself, understand how the process looks, and only then decide if you want to pay someone to take part of the work off your hands.

That way upgrading is not a blind decision, it’s a natural next step.

Building a relocation product right now is super exciting — we get to leverage AI for structure, speed, and automation. But at the same time, we learned the hard way: when it comes to visas, you can’t rely on AI alone. The risk is just too high. That’s why in Migroot 2.0 (beta) we kept a balance — smart AI-powered checklists + real human experts when you actually need them.

What’s new in 2.0:

• Manage your tasks without waiting for an expert

• Export your full document set to Google Drive (great for translators)

• Guides are now built directly into each task (no more endless scrolling)

We’d love for you to give it a spin — especially if you’re planning a move abroad soon.

For Indie Hackers: we’ll do a special offer, and if you’ve got an interesting relocation case, we’re happy to onboard you for free.

Would love your feedback — what balance between AI and human support are you exploring in your products?

Happy Monday, IndieHackers! I’m Kate, building migroot.io — a platform that makes collecting documents for your visa clear and not scary. Think of it as a relocation tracker that feels more like a to-do list with a brain, not a black hole of bureaucracy.

Before we ship version 2.0, we decided to go all in on user research. We talked to paying users, people who dropped off, and those just testing the free version.

Here are 7 things we learned this week from 10 UX interviews:

1. People want immigration to feel fun — but they don’t want "fun" tasks like “create a playlist for your new country.” It’s about playful progress, not gimmicks.

2. The first task users see matters a lot. It needs to feel doable and meaningful — quick wins build trust.

3. Real humans still win over AI when it comes to immigration questions. People want someone who “gets it.”

4. Not every digital nomad loves Kanban. We’re rethinking how we visualize progress.

5. Onboarding is everything. It must be clear, fast, and not boring.

6. Users aren’t comfortable uploading sensitive documents to a free tool. Trust = value.

7. Talk to people more. Seriously. That’s why we’re doing a second round of interviews this week — and next week, I’ll be back with a fresh batch of insights.

What are you learning from your users this week?

Hey Indie Hackers! I’m Kate, working on a product that simplifies the process of preparing documents for long-term visas (think: digital nomads, remote workers, families relocating, etc).

Right now, I’m improving the registration → dashboard → aha! moment flow — and I need your help!

I’m looking for a few people to jump on a 30-minute UX call with us. Here's what it involves:

1. A quick Google Meet with me (30 mins)

2. During the call, you'll sign up on the site and go through the first session

3. Share your impressions — what feels smooth, what feels clunky, what’s confusing

As a thank-you, I'm happy to offer a short consultation in return — I can share advice on relocation (I’ve done several myself), launching on Product Hunt, or anything else you’re curious about.

Drop a comment below or email me at kate@migroot.io 🙏🙏🙏🙏🙏

Happy Monday, Indie Hackers! I’m Kate, building migroot.io — a tracker that helps people collect the right documents to relocate smoothly.

Thought I was lightning fast on the court—until I saw the video my kid took. 😅
Same with product building.

You think your UX is smooth, your value is clear, your flow is intuitive...
Then you talk to users — and realize they’re totally missing the point.

Last week I did a bunch of interviews and learned that our free version just isn’t landing.
People didn’t understand what it was for or how it helps.
The problem wasn’t the product — it was the onboarding and messaging. We were hiding the value behind too many steps and assumptions.

Made me realize:
1/ If users don’t get the value in the first few minutes, they bounce.
2/ It’s not their fault. It’s ours.
3/ And no, analytics won’t tell you why.

Y Combinator is right: talk to your users.

What’s helped you show the core value of your product early on?
Especially if you’re running a freemium model?

Hey! I’m Kate, founder of migroot.io — we’re building a tool that helps digital nomads prepare visa applications without using agencies.

Right now, I’m looking for up to 7 people to go through the process with us — totally free. The only condition is that you actually qualify for the Spain Digital Nomad Visa.

• Monthly income: €2,763+ in a company that has been registered for over a year

• Valid passport (1+ year)

• Remote work contract

• Clean criminal record

• Health insurance ( For employees only)

• University degree OR 3+ years experience

If that sounds like you — I’d love for you to try migroot and help us improve it with your feedback. Maker feedback is gold to us right now 💛

Spain is our #1 use case at the moment, but if you're preparing for the Portugal, Italy, Brazil, Thailand, or Indonesia nomad visa — feel free to reach out too.

Just drop a comment or DM me — happy to chat!

Hey Indie Hackers! I'm Kate, working on migroot.io – a tool that simplifies collecting documents for visa applications.

We help users prep for digital nomad visas with clear to-do lists – imagine a Notion doc someone already built for you, but outside Notion and way more user-friendly.

👉 Here's a sneak peek

One feature we thought would add fun and delight: gamified side quests like
🎧 "Play an Indonesian Spotify playlist"
🍳 "Cook Spanish paella at home"

It sounded great. People on Product Hunt loved it – lots of likes, heart emojis, and comments saying "this is so cool."

But in the real world? Over 80% of paying users didn’t complete or even check off these tasks.
Lesson learned: fun shouldn’t get in the way of function. At least not when someone's trying to get through a high-stress process like visa paperwork.

We're now exploring gamification that supports the core mission – helping people relocate fast and confidently – instead of adding fluff.

Have you tried gamifying “serious” workflows? What actually worked for you?