HerShape

I build HerShape, my own product. It generates meal and workout plans around where a woman is in her cycle. Founder update, not a pitch.

The number this week: 4 new signups in the last 7 days. 3 of those 4 went on to generate a plan. Total real users is 11 once I strip out my test accounts. Paying subscribers: 0.

Nothing shipped this week. That is the honest version. The time went into build and release setup instead of the product, and by today there is nothing in front of users that was not there last Saturday. No new feature, no fix anyone would notice.

What I learned: signups are the number I am most tempted to quote and the one I trust least. 3 of 4 generating a plan is smaller and harder to fool myself with, so I am going to lead with that from now on.

My question for you: at 11 users and no revenue, would you spend the next month talking to the handful who are already in, or getting more people through the door first? I keep flipping between the two every few days. I would rather hear from people who have sat at this exact point than keep guessing.