What are some common web analytics tools?

Web analytics tools are commonly used for businesses to measure the effectiveness of their digital marketing efforts.
Some of the most popular web analytics tools available today include Google Analytics, Adobe Analytics, Piwik, Crazy Egg, Clicky, and Woopra.

8 free website analytics tools
Smartlook.
Google Analytics.
Clicky.
Matomo (formerly Piwik)
Hotjar.
Woopra.
Open Web Analytics.
Clarity.
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I heard a lot are using https://www.simpleanalytics.com/en, because it is privacy-first tool.

We are a digital marketing agency in India and have been working since 2009.

On the basis of our experience, you can use the following top marketing tools:

1. Screaming Frog
2. Webmetrix
3. SEMRush

I using https://app.ahrefs.com/ and https://developers.google.com/, but ahrefs only a little is free. If you want to check competitor's link, ahrefs.com is generally good.

I'm using AppMetrix.com for some of my blogs. It's quite simple and easy to setup.

Appmetrix tracks pageviews, session replay and heatmaps.

There is Google analytics which is free, then there's Adobe analytics and Mixpanel.

We used Mixpanel for a while for our feedback tool ruttl but currently we are using PostHog, as it has a session recording feature that we found very helpful.

Hope this helps!