We refreshed our website based on feedback–did it work?
At Nitric, we're building a framework and platform to make cloud development and deployment more productive. We're focused on improving cloud developer experience, automating tedious and error-prone cloud management, and keeping options flexible to eliminate lock-in.
We just refreshed the websites for our open source framework (https://nitric.io) and deployment platform (https://deploy.nitric.io), and we wanted to share some of our decisions and learnings in case they are helpful to others building their sites. We'd also love feedback on what you think we can still improve!
What we built with
- NextJS
- Tailwind CSS
- Designs from DesignJoy - we wanted to elevate the design polish of our website to establish more trust in the quality of what we're building. Brett at Designjoy helped us move fast with a budget that worked for our early stage.
Learnings we incorporated
After launching the previous version of our sites, we've been busy talking to as many developers and engineering leaders as possible about what we're building. We wanted to better understand what challenges they were facing and what messaging and language they connected with when we described our offerings.
- We learned what got people excited and reworked our landing page content to tell a story that connected with their interests.
- Many folks asked us questions about how Nitric fits into their workflow, so we added more to our website about how it works.
- We reworked our messaging to use new concepts that people are discussing in our space, so that it's easier for folks to connect us to categories of tools they know.
Building trust
It's really important to us to build credibility in the developer market, and our website is a key part of how we can accomplish that. Here's how we're working on it:
- Implementing a more polished design, as mentioned above. Our site was a bit of "developer art" previously 😅 which worked fine for us at the time, but it was time to make sure our site conveyed the quality of the product we've built.
- Adding testimonials from users to establish social proof points for new users.
- Our next step will be adding even more detail about how our abstraction works, to provide more transparency that will help people understand and trust the value our products provide.
We'd love continued feedback and teardowns of our sites–what grabs your attention and makes you want to keep exploring? What is missing to get you hooked?
