Traffic share and revenue share are different sorts

A launch channel can send thousands of people in a day. A newsletter can send hundreds. Sort by visitors and the launch wins. Sort by Stripe charges joined to first touch and the newsletter can be the only row that matters.

That split is the job. Plausible and GA tell you which channel sent traffic. Motif ties the payment to the channel, cohort-correct, then says one thing to do if the week can carry it.

The ranking is arithmetic. Revenue per channel in the arrival window. Not a model score. The sentence on top of the table is allowed to explain the table. It is not allowed to reorder it.

I will not paste the homepage demo figures here. Those are illustrations.

When your traffic winner and your revenue winner are different channels, which one do you actually fund?

Motif is at motiftrace.com. Free until the answer changes what you buy.