Suggestions to help people add contacts to the app?
I'm working on an app that helps freelancers find clients by word of mouth. It reminds you to stay in touch with people and help them in meaningful ways.
Based on the data so far it is clear that people stop using the app when they have to start adding contacts to the app (step 4 below).
To deal with this drop we set up a series of emails that go out to people when they first start using the app. Rather than sending every email to every person, we only send out the email you need based on where you get stuck. We split our onboarding process into six steps. Every three days it checks to see which steps you have completed, then it sends out an email to introduce you to the next step. If you get through all six steps on your own then you don’t get any emails. If you don’t make any progress despite getting an email, we won’t send you the same email again. Instead, we will reach out, find out what the problem is and see if we can help.
If the solutions above don't improve the situation in the next week then we are going to look at ways to make adding people to the system better. These are the ideas we have so far:
- We could AB test changes in the UI around this step
- We can AB test a better onboarding email for this onboarding step.
- We can make adding people to the system easier by building an integration to Google contacts (or some other social media platform).
If you have any can think of other things we could do, any suggestions will be much appreciated.
If you've had a similar problem building your app, how did you deal with it?
I honestly read your whole post but I couldn't really grasp what you are doing... It sounds like you want to keep people on board through use of emails until the complete all the steps. What is your app? Is this a general model for all apps? I have seen emails like this before, I forget where. The program/app/system in some way tracked my progress then sent me an email at where I was stuck. I remember I wasn't really stuck so much as I was busy. I think oftentimes people leave the app because they find something else shiny. I can tell you people leave my app a lot but that is because we are an episodic use app. Plus we are a market place and we are still building the supply side. I wish I could have been more helpful. Good luck.
Thanks @Red8lima. So the app is a platform that helps freelancers find work by word of mouth. Sorry if that wasn't clear in the post, here is a bit more context if you are interested https://worklog.svbtle.com/week6. This post was just in the context of solving this problem in our app.