Should I change domain name?
hello IndieHackers!
A few months ago I set up a private VPN for myself and then decided to open it up as a service for customers - I named it "smartphonevpn.com" .
I recently added Ad Blocking to the service as I continue refining how I use it. Now that I'm focusing on the Ad Blocking utlity of the VPN service, should I change my domain name? I haven't had any customers signup beyond the free trial, I get the sense the messaging is unclear due to the domain name. Thoughts?
I personally don't mind the name. But I will say this, it's 100X easier to change now vs. doing it in the future once you have assets and customers. So if you have any inclination that you don't like the name now is the time to change it.
Users are getting to your site with some starting the free trial. I don't know the numbers, but don't think the domain name is the issue with conversion to paying customers.
'I get the sense the messaging is unclear due to the domain name'
You should actually wonder if the messaging is unclear due to the content of your website, not the URL.
Your URL is fine IMO. Actually pretty good.
You should think;
Asking yourself if the domain name is wrong is an 'easy' question with an 'easy solution'. Answering the above the above is harder and takes more time, but might be the solution to your problem!
Hope this helps!
Thanks for your thoughts @thesustainabledude 🙂
I have experimented with my messaging and pricing. Noticeably, I had an uptick in trial users when I focused the messaging around the Ad blocking utility of the service, though sales continue to slack. I’ll keep experimenting , thanks again !