reworking it at a later phase..?

I built a kind of a "social platform" as an unexperienced dev. I tried to follow best practices, but obviously when you're new to something you just iterate until things work.

I finished building it, and the UI/UX seems good. Made it free because it will take time to build up the content until i provide enough value to start charging. I began marketing it in a single channel I defined earlier (the only free channel i know for this..) and started getting free users.

After launching and starting the marketing efforts I stopped developing for it, I put 100% focus on marketing and building the value.

I never maintained a project like this before, so I'm just doing what seems right to me..

Anyone experienced something like this?