The importance of your landing pages is too high while doing a launch. You are going to get a lot of traffic on your launch day!
Obviously, you will get some signups, users as well as customers but an important thing which we miss is why somebody did not sign up or why somebody did not use the product any further.
You need to have tools in place to answer these questions before making a launch. Else, you will not be able to get any learnings from your D-day!
You can use Browsee (https://browsee.io) to understand
What problems users faced while doing signup or while using your product from Session Replays.
Create a heatmap for your launch URL beforehand. Browsee's "Page Story" helps you better understand user behavior on your important pages.
https://browsee.io/page-story-heatmaps
Like heatmap tools, we tell you to visualize user behavior via attention maps, click maps, and scroll maps. In addition, we use AI clustering to find dominant behavior patterns to quickly summarize user stories and identify what needs to be improved.
Would be great if IH community can give some feedback on Browsee too :)