Just launched our "side-hustle" Productized Service!
After about a month of strategy and planning we just launched our second productized service business today!
We're focusing on helping agencies and in-house content marketers with their keyword research needs.
The business is here: https://keywordsplease.com - please feel free to provide any feedback. This is our first go-to-market as a productized service. Our SEO firm had so many instances of pivoting that I've lost track so we wanted to be much more intentional with this one.
We've also committed to building this in public. If you wanted to follow our journey and discussions on how we got started + consistent check-ins weekly on promotion / financials so feel free to follow along if that sort of thing interests you.
Hi, you put together a great landing page. I am launching a productized service myself and was debating whether I should offer unlimited support / website edits vs. a fixed amount of credits that clients can use every month in exchange for work on their tasks. I think, there are many needy clients out there who could abuse the service.
How many clients do you have so far and how do you plan to market your service to more clients? I think, starting a blog or podcast is a great idea, because it shows you have good domain knowledge in the area that you are offering the service in.
Hey @manueljoswig - I think it is certainly a balance of managing expectations on delivery and/or quality based on the price and volume of requests. I don't think there is a right or wrong answer as long as the above is met.
For example we are getting feedback that our price might be a tad too high for the freelance / small business markets so we are debating on adding a lower tier - but ultimately if the price is 1/2 the turnaround time has to be 2x for the business to remain profitable to us. So it's just all a big balance.
We just launched yesterday - so far we have one client coming on board but have only now sent out a personalized note to our networks.
Paid ads + content is definitely going to be at the forefront for us.
Forgot to mention the URL for our build in public: https://www.productizedservices.com/follow-along/