I've now pitched 400 agencies globally. here's the pricing breakdown that actually makes them reply.

when i started cold emailing agencies, i had no idea what to charge. so i tested everything.

first attempt: free trial. "let us run a 5-prospect demo for free." response rate: basically zero. turns out "free" signals "not worth my time" to agency owners who already get 50 cold emails a day.

second attempt: $997/mo. positioned as a premium service. also zero replies. agencies that size have in-house teams or existing vendors. a cold email from an unknown isn't breaking through at that price point.

third attempt: $297/mo. that's where things shifted. here's why:

$297/mo is below the threshold where most agency owners need to consult a partner or get approval. it's a "just try it" price. and for an agency charging clients $2,500-10,000/mo for marketing services, $297 for automated outreach is a rounding error.

what the $297 includes:
500 personalized cold emails per month to their clients' prospects
each email references a real finding from the prospect's website (not templates — actual scan data)
fully automated — they don't touch anything after setup
we handle sending, tracking, and reporting

what agencies actually care about (learned from 400 pitches):
"will this get my clients more leads?" — the only question that matters
they don't care about the tech stack, the AI, or the automation
they don't care about features or dashboards
they care about: does it work, how fast can i see results, what's the minimum commitment

the pitch that gets replies:
subject line: "{their domain} — quick question about your client outreach"
first line: reference a real SEO finding from their site
second line: one sentence about the service
third line: the price and what's included
fourth line: offer to run a free demo for one client

that's it. no storytelling. no "we're revolutionizing." just: here's what i found on your site, here's what i do, here's what it costs.

regional pricing observations:
southeast asian agencies respond well to $297 — it's competitive there
uk agencies want to see case studies before discussing price
australian agencies are the most direct — they either want it or they don't, minimal back and forth
us agencies rarely reply to cold email at all — contact forms work better

the scanner i use to find the SEO findings: https://vemtraclabs.gumroad.com/l/seo-analyzer

what pricing strategies have worked for your B2B cold outreach? curious if anyone's found a sweet spot different from mine.