I’d Rather Get 5 Good Comments Than 500 Views.
A Reddit Marketing Lesson
Sounds crazy, right?
But here's why.
500 views don't tell you much.
Five comments from people who actually have the problem you're solving?
That's different.
Those comments can give you:
→ Customer insights
→ Product feedback
→ New conversations
→ Potential leads
That's why I don't measure Reddit marketing by views alone.
I look at who is engaging and what they're saying.
If you're building a SaaS, AI tool, startup, or online business, Reddit can be valuable when you focus on the right audience.
Need help finding and engaging the right communities?
My Fiverr Reddit marketing gig:https://www.fiverr.com/s/Em02bKe
Quality conversations > vanity metrics. 🚀
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This is the measurement scope problem at scale. Comments reveal which problem actually exists and who feels the pain. Views measure reach, but comments measure signal - the difference between broadcast and conversation.
At team level: Sales measures pipeline volume, Eng measures velocity, Product measures retention. Each locally rational. But the comments? Those are where you see if anyone actually has the problem you're solving. Same principle - measurement quality tells you what's real vs what's theater.