I found this article to be very helpful, since a lot of people say that keyword research is important for making an SEO strategy.
I don't know about you, but I didn't even know where to start when it comes to an SEO strategy. My product, Meal Planner App is software, but it makes meal planning simpler and easier. What I found is that people are more likely to search for recipes than they are to research how to make meal planning easier. Learning how to use Keyword Planner is helping me see where the crossover keywords are between "meal planning" and "recipe inspiration".
I hope you find this article as helpful as I did...