How do you switch between marketing and development?

I've been working on my new indie project, AppShots since over a month now. And I'm trying to understand what are good ways I can switch between doing development and marketing for my product.

Tbh, its quite new to me rn. This is my first indie project where I'm getting serious abt in non-tech stuff.

So far, its quite tempting to just work on technical stuff😅 but i'm realizing non-tech stuff is just as imp as technical. I started with marketing stuff after launching the product a week and a half back. Since then I mostly worked on the site, a bit of seo, post launch feedback and observing analytics on downloads and product visibility.

Those gave me some insights on how I should go with development. And it did helped get the word out.

I'm now planning to switch between coding and marketing every week to have a good balance. In between i might do the other thing but main focus going to remain whatever the objectives are of that week in dev/marketing.

I think this should help keep some balance. Wdyt? How will you approach this?