Email List Growth Idea

Building and growing an email list can be a challenge when the process is at its very start, once a standard procedure has been set, it gets easier to generate leads. Many tools have been launched in the market for marketers and salespeople to generate marketing and sales intelligence for their respective purposes.

Since I am in the B2B sector, I am more inclined towards brute force lead generation using paid methods rather than more modernistic tactics such as landing pages, pop-ups, and lead magnets because I am of the view that businessmen hardly sign up for marketing emails. For businesses like mine, it takes a lot of trial and error to find out and set the best combination of tools and practices for carrying out the email lead generation process for a company.

After I tested a few of the tools at the beginning of my business, I was not satisfied with a few because they were quite costly which affected my ROI on the converted leads. After much trial and error and working with a few more tools, I started using Aeroleads which I learned about through an article on business lead generation and have been using for a while now. It is a chrome extension that leverages platforms like LinkedIn, Angellist, Crunch Base, and other partners to find out the contact information of prospects for all types of businesses, B2C and B2B since these sites contain information valid on both businesses and individuals. Moreover, it didn’t cost as much as the other tools which has put my ROI on an upwards trend already. I have been successful in generating relevant and verified leads for my business with it and would definitely recommend it to anyone who is looking for a good paid lead generation tool as well.