Effective Email CTAs that Generate Clicks: Useful Tips & Great Examples

How to write EMAILS that sell?

5 Ways To Influence Your Readers to take necessary action

Before I show you a strategy to persuade people, I will show you what your competition is completely lacking.

They give all the stress of what to do, how to do, it but completely ignore how to write.

Let me show you how to write so your content gets …

Shown and discovered by your potential customers.

Ask yourself what do you want to read,

Something that suits your eyes.

isn't it.

Check this comment, ignore what I say just to see how easy it is to read.

Understand if your reader wants to read complex shit they must be reading a high-end book not surfing through the internet.

As you can see, it’s easy to read.

It’s punchy. It has short sentences. And best of all …

IT HAS SHORT PARAGRAPHS!

And that’s really important because when your eye first “scans” the page, it calls up your brain and says,

“Hey! this is easy to read!”

And your brain, in turn, decides to check it out.

How?

Simple

“Sub-Heads” Tell A Story Of Their Own!

Try it.

You can get a complete “picture” of what this is all about just by scanning them …without actually reading the text.

EVERYBODY SKIMS THE PAGE BEFORE THEY EVEN READ IT.

These Sub-Heads Are “Selling” The Brain On The Idea Of Reading The Whole Page!

See how easy this is to read?

And if you’re just scanning the page, you’ll still get an idea of what it’s about.

And here’s another thing about this comment.

See the comment isn’t really about “writing email”.

Instead,

This Is Really About YOU!

And more specifically, it’s about you influencing more people by creating content that’s easy to consume.

5 Ways To Influence Your Readers

First, make sure everything is about …THE READER!

Listen, as much as we want them to be fascinated by us, our story, and our “stuff”, the fact is they don’t care about that.

They care about THEMSELVES so everything you write needs to always “tie in” to how it can help THEM.

Even more important than “THEM” is their RESULTS.

For example, if this thread was all about ME and how great of a writer I am, you’d leave, right?

And if I made it all about YOU and how YOU need to write a good thread,

you might read some of it

…but you’d ultimately leave because you know that already.

But you’re still here and you’re still here for one reason:

I am talking about the RESULTS YOU WANT.

In this case, we’re talking about how to influence people with content.

Doing that leads to CTA, and CTA leads to VALUE.

And that’s probably why you’re here, right?

Use the magic words,“so you can”.

Everybody’s going to tell you that when it comes to talking about your products, you need to make it all about features and benefits.

Don’t listen to them.

If you want to actually sell, you need to explain how the benefit directly relates to the results your readers want to get.

The “so you can” language pattern is perfect for this.

Address skepticism head-on.

Most people try to gloss over this.

That’s a surefire way to decrease response and obliterate trust.

You both know it’s there and if you pretend it’s invisible, you look like a moron.

The best approach is the “you might be wondering” language pattern.

It works like this:

First, you identify the main area of skepticism.

In this example,

let’s say you’re selling a course on list-building …and the prospect’s main area of skepticism is that he thinks it will be too hard from a “tech” perspective.

The next step is to address this objection by framing it as a question he might be having.

Like this:

“You might be wondering how you’re going to survive the brutal paces of having to figure out complicated internet software.”

Now it’s time to answer that question using the classic “Feel, Felt, Found Pattern.”

That looks like this:

“I know exactly how you feel.

In fact, I felt the same way when I started!

And up until recently, there really was a brutal learning curve.

In fact, it was worse than most people realize!

But a few months ago, I found a simple way to get my systems built that’s 100% tech-free.

I was able to build everything in an afternoon, and it was so easy …I didn’t even have to read the directions!

In fact, there was no software to install, no “code” of any kind, and when I think about it …it was actually fun!”

Tell them what to do next.

Everything you write or publish should have a desired end result that benefits you and the reader.

It could be to make a sale.

It could be to get an opt-in.

Or maybe you just want them to leave a comment, “like” something on social media, or refer a friend.

Whatever it is, you need to explicitly tell them to do it, and why.

Just like for this,

if you want me to write Emails for you that drive insane conversion.

DM me on Twitter.

https://twitter.com/h_eplayer

Say something nice to eGeek…

1
How to write EMAILS that sell?

5 Ways To Influence Your Readers to take necessary action

Before I show you a strategy to persuade people, I will show you what your competition is completely lacking.

They give all the stress of what to do, how to do, it but completely ignore how to write.

Let me show you how to write so your content gets …

Shown and discovered by your potential customers.

Ask yourself what do you want to read,

Something that suits your eyes.

isn't it.

Check this comment, ignore what I say just to see how easy it is to read.

Understand if your reader wants to read complex shit they must be reading a high-end book not surfing through the internet.

As you can see, it’s easy to read.

It’s punchy. It has short sentences. And best of all …

IT HAS SHORT PARAGRAPHS!

And that’s really important because when your eye first “scans” the page, it calls up your brain and says,

“Hey! this is easy to read!”

And your brain, in turn, decides to check it out.

How?

Simple

“Sub-Heads” Tell A Story Of Their Own!

Try it.

You can get a complete “picture” of what this is all about just by scanning them …without actually reading the text.

EVERYBODY SKIMS THE PAGE BEFORE THEY EVEN READ IT.

These Sub-Heads Are “Selling” The Brain On The Idea Of Reading The Whole Page!

See how easy this is to read?

And if you’re just scanning the page, you’ll still get an idea of what it’s about.

And here’s another thing about this comment.

See the comment isn’t really about “writing email”.

Instead,

This Is Really About YOU!

And more specifically, it’s about you influencing more people by creating content that’s easy to consume.

5 Ways To Influence Your Readers
1. First, make sure everything is about …THE READER!
Listen, as much as we want them to be fascinated by us, our story, and our “stuff”, the fact is they don’t care about that.

They care about THEMSELVES so everything you write needs to always “tie in” to how it can help THEM.
1. Even more important than “THEM” is their RESULTS.
For example, if this thread was all about ME and how great of a writer I am, you’d leave, right?

And if I made it all about YOU and how YOU need to write a good thread,

you might read some of it

…but you’d ultimately leave because you know that already.

But you’re still here and you’re still here for one reason:

I am talking about the RESULTS YOU WANT.

In this case, we’re talking about how to influence people with content.

Doing that leads to CTA, and CTA leads to VALUE.

And that’s probably why you’re here, right?
1. Use the magic words,“so you can”.
Everybody’s going to tell you that when it comes to talking about your products, you need to make it all about features and benefits.

Don’t listen to them.

If you want to actually sell, you need to explain how the benefit directly relates to the results your readers want to get.

The “so you can” language pattern is perfect for this.
1. Address skepticism head-on.
Most people try to gloss over this.

That’s a surefire way to decrease response and obliterate trust.

You both know it’s there and if you pretend it’s invisible, you look like a moron.

The best approach is the “you might be wondering” language pattern.

It works like this:

First, you identify the main area of skepticism.

In this example,

let’s say you’re selling a course on list-building …and the prospect’s main area of skepticism is that he thinks it will be too hard from a “tech” perspective.

The next step is to address this objection by framing it as a question he might be having.

Like this:

“You might be wondering how you’re going to survive the brutal paces of having to figure out complicated internet software.”

Now it’s time to answer that question using the classic “Feel, Felt, Found Pattern.”

That looks like this:

“I know exactly how you feel.

In fact, I felt the same way when I started!

And up until recently, there really was a brutal learning curve.

In fact, it was worse than most people realize!

But a few months ago, I found a simple way to get my systems built that’s 100% tech-free.

I was able to build everything in an afternoon, and it was so easy …I didn’t even have to read the directions!

In fact, there was no software to install, no “code” of any kind, and when I think about it …it was actually fun!”
1. Tell them what to do next.
Everything you write or publish should have a desired end result that benefits you and the reader.

It could be to make a sale.

It could be to get an opt-in.

Or maybe you just want them to leave a comment, “like” something on social media, or refer a friend.

Whatever it is, you need to explicitly tell them to do it, and why.

Just like for this,

if you want me to write Emails for you that drive insane conversion.

DM me on Twitter.

https://twitter.com/h_eplayer
HEMANT101

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5 years ago
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