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Customer Development (Any B2B SaaS founder around?)

by Danilo Kreimer
https://calendly.com/danilokreimer/interview

Hey guys,

Hope all is well... I have a quick favor to ask.

I'm working on a business idea that I'm trying to validate with B2B SaaS companies. We launched a first website to share with our personal network (https://singularreach.landen.co/), but notice many flaws in our UVP and (possibly) on our current solution.

My goal now is to chat with SaaS people to better understand their world and evaluate the next steps to improve our service and bring it to market.

I'd really appreciate it if you could share this message along to people you know who fit this target (feel free to change it a bit if you like).

Hello,

We are a company founded by Indie Hackers currently working on a service to help B2B SaaS companies sell more by reaching out and engaging with their ideal clients. Specifically, we will offer a service to generate a constant flow of qualified leads without the need of hiring and training more sales staff.

I would love to get 30 minutes of your time to help us understand your current workflow. I'm not selling anything, just looking for advice.

Here's a link to my calendar, but feel free to contact me by email as well.
https://calendly.com/danilokreimer/interview

Thanks,

Danilo Kreimer
danilokreimer@gmail.com

Thanks for all of you that are supporting us!

Danilo Kreimer's avatarDanilo Kreimer
submitted this linkon August 26, 2019
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  1. 2

    Hi Danilo!

    I think you're on good track but I'd suggested rewording a thing or 2 to make it shorter and clarify the CTA. Also, you'll probably get more responses if you can include a voucher ($25 Amazon card for instance).

    --
    Hello,

    We are building a service to help B2B SaaS companies get more qualified leads through social media. Specifically, we will reach out and engage with potential customers for you.

    Would you have 30 minutes to chat about your current workflow?

    I'm not selling anything, just looking for advice.

    Here's a link to my calendar, but feel free to contact me by email as well.

    https://calendly.com/danilokreimer/interview

    Thanks,
    --

    I probably fit the description of the companies you'd like to talk to although we might be a bit small depending on what your customer persona is. I had a quick look at your calendar link and none of the time slots are a good fit but I'd be happy to leave feedback here if you have a set of questions (I'm sure that others can chime in).

    I'd also suggest giving meeting options directly in the email to simplify bookings. Calendly is great but puts the booking costs on them (see https://twitter.com/HarryStebbings/status/1165565754642771970).

    spittet's avatar spittet
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    7 years ago
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    1. 1

      Hi Sten,

      Thanks for the quick reply. Using Calendly to book interviews is really not ideal, but I remember trying to schedule meetings without it and hearing the opposite - that the back-and-forth is a waste of time. Just to make sure for you and others who might read it, in case the time slots don't suit you I am 100% flexible to your calendar, just let me know!

      Now I took a look at Tability (amazing website btw!), and judging by your pricing you're true that we wouldn't be a good fit - the solution we're building is focused on SaaS with a higher CLTV, where you can afford to pay more to acquire customers. That means that you probably use different channels and have a much shorter sales cycle than my customer persona...

      With that being said, I'd love if you can share a bit of how you sell today, specifically:

      • Who does sales at the moment? You (and/or other founders) or a dedicated employee?
      • What is your primary lead generation channel at the moment?
      • How much (money or time) do you spend on it? Do you measure ROI?
      • How do you follow-up with leads? Do you use any tool? (If yes, which?)
      • What are the biggest challenges to sell more?

      Feel free to answer whichever you like in public! :)

      Danilo Kreimer's avatar Danilo Kreimer
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      7 years ago
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      1. 2

        Who does sales at the moment? You (and/or other founders) or a dedicated employee?

        I do, and I'm pretty bad at it.

        What is your primary lead generation channel at the moment?

        Content marketing is what works best.

        How much (money or time) do you spend on it? Do you measure ROI?

        Close to zero, hard to track down proper ROI as we don't have the best tracking from content to paid but we're looking at the growth in readers and seeing if we also have a growth in signups.

        How do you follow-up with leads? Do you use any tool? (If yes, which?)

        Yes, no tool right now but I've had my eyes on Pipedrive. Did I also mention that I'm bad at sales 😅? We don't have a good follow up plan but I'm working on it.

        What are the biggest challenges to sell more?

        Grow the number of leads, be better at having regular conversation with them.

        spittet's avatar spittet
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        7 years ago
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        1. 1

          Nice! Thanks for the insights Sten!

          I'm curious, is Tability profitable yet? If not, what is your runway? Is it a side-project of yours?

          Danilo Kreimer's avatar Danilo Kreimer
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          7 years ago
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          1. 2

            Not profitable yet, but getting there soon. This is a full-time project for my co-founder and myself.

            spittet's avatar spittet
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            7 years ago
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            1. 1

              Thanks, I'll be happy to follow your journey :)

              Danilo Kreimer's avatar Danilo Kreimer
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              7 years ago
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