Customer Acquisition or Retention?
As a startup, it almost sounds ridiculous for me to suggest you focus on retention when it's customers that you need. Now.
But the earlier you start focusing on retention, the quicker you can become profitable.
Loyal customers spend more.
They become advocates and promote your brand for free.
They are more ready for upsells and cross-sells.
And you've already paid to acquire them.
I created this guide to help you start thinking of common situations that SaaS companies experience and where to prioritize your money for maximum ROI -- it is customer retention? is it customer acquisition? or both?
