Content Growth Framework: How To Operationalize A Content Engine
My takeaways from Foundation’s article👇
- An effective content strategy is more than just a content calendar, it's rooted in a four-step framework:
- Research
- Creation
- Distribution
- Optimization
Before creating a single piece of content, spend most of your time researching your audience, your industry, and the channels they hang out in.
Your research should drive:
- what content to create
- what format to use
- what channels to promote it on
- To find the best distribution channels, create a two-by-two matrix to rank their:
- audience fit (how often does your audience spend time here)
- competition level (how difficult is it to compete here)
You're looking for channels with high audience fit and low competition.
- Optimizing your content begins in the creation phase not after.
When creating your content, consider how well you're aligning with the intent of your reader.
- does it align with a step in the buyer's journey
- does it match the reader's search intent
Here's the link to the full article Foundation Article
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This was really helpful