We did a blog post on what I learned being a tech founder, visit our website at www.LystenInc.com to read more. I would love to know what you learned being a founder or co founder of a tech company!
This, so much this . Here is my small rant :) Marketing is a royal pain in the ass, specially since Google search engine does not make any fecking sense at all. I see a few competitors of mine for fabform.io rank higher in Google even though they only have a couple of backlinks. Makes no sense whatsoever. Google makes marketing extremely hard. The quicker Google dies the better for everyone it will be. Rant over!
@fabform lol I completely understand where your coming from, it's difficult, but hopefully we will see the light at the end of the tunnel sooner rather than later!
I think selling is the biggest problem for any solo technical founder.
You hit it out of the park with this "Building a product is hard, but selling is harder".
As a dev or tech person you are always kept away from sales/business and that's makes you think what you do is the only thing required for keeping a business alive. This might be true for tech companies but even then if Tech is the heart of the company, sales/marketing are the things that bring in oxygen.
My biggest takeaway from trying to start something of my own is -> If you want to unstoppable, learn to build and sell
@donutsy “ if you want to be unstoppable, learn to build and sell” is great advice! Learning how to navigate the marketing aspect for me, has been a little daunting, frankly I don’t understand it lol. However, I’m learning as I go and I’m definitely getting better 😄.
I would like to share some insights from our Founder and CEO on his experiences and insights that he had learn on his journey of shaping Internxt. There is so much to learn on this blog and I hope everyone can learn from this!🙂
Thanks so much ❤️ Appreciate the insight!
Good read! I totally agree about "building a product is hard, but selling it is harder". Sometimes you think to yourself, "shouldn't a great product sell itself?" But unfortunately, it won't, and as a founder of a small company you'll need to dive into marketing. I feel lucky that I found marketing to be an exciting topic to explore, and I'm still exploring it :)
Another thing I learned: when you build a product, it's like your baby, you believe it's perfect and sometimes you develop it the way YOU see it, not the way your customers would like it to develop. I've learned not to depend only on my own (or my team's, for that matter) vision, but also to reach out to customers and do customer development interviews, to ask for feedback and to make it easy for customers to leave feedback.
@alex_murauski Exactly, making sure our product fits our intended audience is definitely key to a successful business. Unfortunately, marketing is not an exciting topic I actually hate everything about it lol but in order to make things happen we have to get uncomfortable and so that's what I'm trying to do daily lol =)
Yeah, I can understand that, but if you have somebody else in the team, maybe you can delegate it to them? The good news is as your product grows, you'll need to delegate things like marketing anyway :)
I was a developer before leaving my job to focus 100% on bootstrapping. In the beginning, I was too focused on the idea and building the product. After interviewing multiple indie makers I realized that they do things very differently. They focus more the audience and marketing. I actually compiled a step-by-step guide that showcases this new way of building products.
@tiagorbf thanks so much I’ll be sure to check it out. I’m getting better with the marketing aspect but it know that I need to be better. Im looking forward to reviewing the guide, I’m sure it’s extremely helpful!
Let me know if it helps you :)