Amazon's Imaginary Press Releases
I've heard somewhere that Amazon starts a new product by writing an imaginary press release. Is that true? Where would I learn about this more?
I've heard somewhere that Amazon starts a new product by writing an imaginary press release. Is that true? Where would I learn about this more?
Yep the famous one pager https://mattyford.com/blog/2014/3/12/working-backwards-press-release-a-product-development-framework