Alex Koval

Building Xora Analytics - product analytics that actually tells you what to change, not just what happened.

Spent years as a product person drowning in dashboards but starving for decisions. Got tired of staring at Google Analytics thinking "cool, conversion dropped 12%... now what?"

So I built something different: tracks user paths, finds patterns, gives AI recommendations. "78% of converters do X. Only 9% of free users find it. Move it here."

Currently at few beta users, looking for the next brave 10-20 who want to stop guessing and start optimizing.

Recent activity

Building an analytics tool nobody asked for: month 6 honest update

I talked to dozens of founders about their analytics. Almost all of them have the same 3 problems.

I tracked every analytics tool my beta users actually opened. 4 out of 4 stopped using Google Analytics within 2 weeks.

Hitting a 7-figure ARR with a strategic partnership

Hitting a high 6-figure ARR thanks to first-mover advantage and an AI tech moat

Hitting $2M ARR in two years even though he was "late to the AI party"

From failure to $1M ARR in 8 months

Validating via services before building a $27k MRR product

Hitting $23k MRR in six months after five failures