Anima Cogitans

Founder building VIBE — AI-driven premium performancewear, built from zero. One man, multiple ventures. Rome, Italy.

Products

VIBE
AI-driven premium performancewear, designed in Italy, made in EU. Capsule 001 — Founder Edition, 100 units. Preorder open April 15.
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Recent activity

Building a physical product with a digital layer: 5 things we are learning before scale

Building a physical product with a digital layer: 5 things we are learning before scale

Day 2 - Zero sales

Day 2 - Zero sales

I paused my ads and rebuilt the entire story. Here’s the new VIBE positioning

Day 2 - Zero sales

Trying to sell 100 premium NFC-enabled tees. €67 spent in ads. 0 sales. Here's exactly what went wrong

Day 2 - Zero sales

Today I opened pre-orders for VIBE Capsule 001

It's live. Here's what actually happened.

Hit #1 on the IH Build Board yesterday. 8 upvotes. Still €0 MRR.

How I stopped doom scrolling in the morning

4 days left. Here's what actually happened.

How I stopped doom scrolling in the morning

How to relaunch a broken side project without starting over

Day 2 of launching with zero users - here's everything I'm doing to get my first 10

I shipped a productivity SaaS in 30 days as a solo dev — here's what AI actually changed (and what it didn't)

I stopped chasing 5 channels. Picked one. Got my first 15 users

Hit #1 on the IH Build Board yesterday. 8 upvotes. Still €0 MRR.

I shipped a productivity SaaS in 30 days as a solo dev — here's what AI actually changed (and what it didn't)