Novia Lim

Staff engineer building HadaBuddy on the side, an AI skincare ingredient scanner. Shipping solo. Obsessed with INCI and LLMs.

Products

Solo, indie. Built on nights and weekends.

HadaBuddy
AI skincare scanner. Know what every ingredient does for your skin.
Launched 2026 - present

Articles

Founder essays. Long-form notes from shipping HadaBuddy solo.

Not a mobile dev. Working mom. Full-time job. I shipped an iOS app in 24 days.medium.com

Social Links

Recent activity

2 weeks later: still no paying users. Here's what I've learned.

I built a business idea validator. Now I'm scared mine is the bad idea.

Most AI apps don’t fail because of the idea — they fail because of this

Day 3 of marketing with zero audience. Here's what's actually working (and what isn't).