Lucy Hnatchuk

I work at the intersection of finance, IT, and entrepreneurship.
Fifteen years in finance. I can spot a broken unit economy in five minutes flat.
But my own projects? I'd get obsessed with an idea, sketch it out for weeks, tell everyone about it — and completely skip the part where you check if anyone actually wants it.
Classic. I know.
So when my best friend started building NicheIQ, I wasn't thinking about the market opportunity. I was thinking about every founder I've watched burn months on smth nobody needed — including myself. I joined and
we built it for that person.