Dontae X.Y. Lopez

Founder of Threeum. Sharing what I learn about building products, finding customers, and making ideas useful. Essays + Off Script: https://lopezdontae.substack.com | dontaelopez@protonmail.com

Recent activity

I launched an app and learned that distribution starts with a sharper problem

I launched an app and learned that distribution starts with a sharper problem

One unexplained failure, three explanations in twelve hours, all dead. Writing I do not know was the hard part

The biggest lie about organic growth right now?

I analyzed 136,000+ user complaints to find SaaS pain points. Here's what I found (and why I think pricing trust is dead)

Built Huddle, an AI that lives in your group chat and only talks when tagged

€327 on Google Ads: 99 clicks and 1 tracked signup

Do you niche down your positioning, or let the product stay broad and let audience pages do the work?

How do you test a social app when the room is still empty?

$48 MRR and I can't prove where any of it came from

I built a launch coach after my own product launch got 11 upvotes and 3 signups

Do you niche down your positioning, or let the product stay broad and let audience pages do the work?

My AI agent leaked my API key — so I built the guardrail and launched it on Product Hunt today

Update: clawed back from ~3-4K to ~8-9K daily clicks after the May Google core update — here's what actually worked

Shipped my AI tool 3 weeks ago. 0 paying users. Here's what I'm doing wrong.

I posted my B2B idea here and 60 comments later I'm selling to a completely different person

Built TermsGuard to explain contracts in plain English — looking for feedback

“I have the data. I just don't know what it's telling me or what I should do next.”

€327 on Google Ads: 99 clicks and 1 tracked signup

Built Huddle, an AI that lives in your group chat and only talks when tagged