Joel Natkin

Solo builder working out of Charleston, South Carolina. Earlier this year I shipped a hospitality SMS product and got a serious education in SMS infrastructure. I'm now applying that to RelayKit — compliant SMS that drops into your app, wired by your AI tool.

Before going solo, I spent 15 years as a product designer — most recently through a consultancy on a major update to Panasonic Avionics' inflight WiFi platform, and before that at Knowde, a marketplace for the chemical industry. Previously, I designed for Microsoft, Amazon, and Nordstrom in Seattle.

Recent activity

We Put Our Text Message Tool in Front of Everyone

We Put Our Text Message Tool in Front of Everyone

The waitlist test that told me my SaaS would work before I wrote a line of code

We built an async meeting tool. What people said in private surprised us.

We built an async meeting tool. What people said in private surprised us.

How I went from zero LinkedIn engagement to fully booked in 3 months

The waitlist test that told me my SaaS would work before I wrote a line of code

The Feature That Serious Scheduling Apps Eventually Build

The Feature That Serious Scheduling Apps Eventually Build

The Feature That Serious Scheduling Apps Eventually Build

I built a dead-simple CRM for solo salespeople — just launched

I built an AI productivity tool but users keep getting confused by it

your revenue is leaking. this catches it.

I built a thing that lets non-coders make their own apps in 10 seconds. People are quietly hooked.

your revenue is leaking. this catches it.

I built a thing that lets non-coders make their own apps in 10 seconds. People are quietly hooked.

Founders will give up 50% revenue to anyone who can bring them users

Your users are churning for a reason you'll never find out.

Adding texts to your app is a month-long trap