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Heidi

I like exploration and building things whether through web to embedded code - and beyond that. It feels best if what I build is useful, but learning more about everything possible in this world is the close second.

I love it when tools and websites work well. Maybe too much so these days, but I've seen too many projects slow down to a halt or become so brittle for everybody to dream of scrapping them. These days I want anything I build to work and to work well enough to not make me lose my sleep.

Recent activity

Apr 28, 2026commented on a post
I built an AEO audit last month. Then I realized AEO audits don't actually fix the problem.
Apr 15, 2026commented on a post
The coordination tax: six years watching a one-day feature take four months
Mar 12, 2026commented on a post
Most founders overestimate their monthly revenue
Mar 10, 2026commented on a post
Why I still haven't launched on Product Hunt at $1K MRR
Mar 10, 2026commented on a post
Most founders overestimate their monthly revenue
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 9, 2026commented on a post
Most founders overestimate their monthly revenue
Mar 9, 2026commented on a post
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead)
Mar 7, 2026commented on a post
Most founders overestimate their monthly revenue
Mar 6, 2026commented on a post
Why Every Indie Hacker I Know Is Overpaying for Email
Mar 5, 2026commented on a post
Why Businesses Are Replacing Google Analytics
Feb 12, 2026commented on a post
Why Indie Founders Fail: The Uncomfortable Truths Beyond "Build in Public"

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