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Omino

Building Lumina.

I’m exploring the hidden patterns behind founder decisions: uncertainty, bias, mental loops, and the moments where thinking breaks down.

Sharing the journey of building tools that help founders see their decisions more clearly, uncover blind spots, and turn better thinking into a repeatable process.

Learning in public: product building, founder psychology, and decision intelligence.


Products

Tools and systems I'm building to help founders make better decisions.

  1. Lumina

    Lumina is an AI decision intelligence coach for founders.It transforms messy thoughts, challenges, and decisions into visible patterns, helping founders uncover blind spots, test assumptions, and understand the thinking behind their choices.Built for founders navigating uncertainty, complexity, and high-stakes decisions.

    Building in Public • 2026–PresentPre-revenue

Recent activity

Jul 18, 2026commented on a post
The decisions founders can’t stop thinking about
Jul 14, 2026commented on a post
The decisions founders can’t stop thinking about
Jul 14, 2026created a post
The decisions founders can’t stop thinking about
Jul 7, 2026created a post
Launched Lumina on Product Hunt — a tool that names the pattern behind your bad decisions
Jul 1, 2026created a post
Lumina — a free tool that detects your hidden decision-making pattern.
Jun 17, 2026commented on a post
We're growing a mobile app with free web tools instead of ads. Here's the playbook so far.
Jun 17, 2026commented on a post
The Pricing-PMF Disconnect - Why Your $99/Month Is Killing Your Growth
Jun 17, 2026commented on a post
If users aren’t paying, it’s usually not about price
Jun 17, 2026commented on a post
Why early-stage decisions feel harder than they should
Jun 17, 2026commented on a post
Founder decision bottlenecks - do u ever get stuck in mental loops?
Jun 17, 2026commented on a post
Most solo SaaS founders don’t fail on product or GTM. They fail on “decision debt.”
Jun 16, 2026commented on a post
I got tired of pasting client documents into ChatGPT and hoping for the best
Jun 16, 2026commented on a post
I spent more time setting up cold email than actually selling. Here is what fixed it.
Jun 16, 2026commented on a post
My last product failed and the code was the best part
Jun 16, 2026commented on a post
We're growing a mobile app with free web tools instead of ads. Here's the playbook so far.
Jun 16, 2026commented on a post
Diversifying to break a $1.6M/yr plateau
Jun 16, 2026commented on a post
Hitting $16k MRR after years of failed products
Jun 16, 2026commented on a post
I posted daily on Reddit for 3 months. Zero customers. Here's what I missed.
Jun 16, 2026commented on a post
I got tired of pasting client documents into ChatGPT and hoping for the best

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