Joel Kaps

Software engineer & indie founder in Montréal 🇨🇦
Building Motivé — AI tools for modern job seekers.

Sharing real lessons from shipping, iterating, and finding early traction.

Recent activity

Pivoting Motivé: from generic cover letters to newcomers applying in Canada

Update: Added "Try Before Signup" — because asking for trust before delivering value was backwards

Update: Added "Try Before Signup" — because asking for trust before delivering value was backwards

I stopped chasing the “perfect idea”

Hitting a $5M+ ARR and selling for $35M

My wife thinks I'm wasting my time building a SaaS. She might be right.

Update: Added "Try Before Signup" — because asking for trust before delivering value was backwards

I built an AI cover letter generator because I hated writing cover letters

I built an AI cover letter generator because I hated writing cover letters

Hitting $23k MRR in six months after five failures

Just Launched: SocialShare with full Threads & TikTok API support 🚀

Validating Talk2Post - Voice-to-LinkedIn AI (Pre-launch)

Most founders don’t have a lead problem. They have a signal problem.

I got tired of "Free" tools that require a login, so I built a zero-friction invoice maker.