Hurmu

Researching why AI content gets stuck between draft and publish. For content ops, brand & agency teams who review and sign off.

Recent activity

80+ people used a feature I never announced. Here's what I learned.

80+ people used a feature I never announced. Here's what I learned.

I built an AI fitness app solo, got banned from Reddit, flopped on Product Hunt, and found traction on Q&A sites. Here's what worked.

I built an AI fitness app solo, got banned from Reddit, flopped on Product Hunt, and found traction on Q&A sites. Here's what worked.

I built an AI fitness app solo, got banned from Reddit, flopped on Product Hunt, and found traction on Q&A sites. Here's what worked.

I built an AI fitness app solo, got banned from Reddit, flopped on Product Hunt, and found traction on Q&A sites. Here's what worked.

80+ people used a feature I never announced. Here's what I learned.

We got our Shopify app approved in 72 days. Now we're stuck at distribution and people keep offering us paid reviews.

Vibecoded projects need their own audit: what auditing AI-generated code taught us at Inithouse

We got our Shopify app approved in 72 days. Now we're stuck at distribution and people keep offering us paid reviews.