Alejandro

Executive Chef leading a multi-concept restaurant group in Mendoza, Argentina (Michelin Guide mention). Taught myself to build software with Claude as my copilot — no prior coding background. Now building EzWrite, a tool that helps people write the message they can't quite find the words for.

Products

EzWrite
Turns a rough message into 3 polished versions, in the tone and language you need. 26+ languages.

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Recent activity

The Hong Kong problem: what shipping language variants taught me about designing for people who know less than I assumed

The Capture Trap

The hard part of delegating to an AI agent is knowing what evidence would let you trust the stop point

Analyzing markets for months before finding the right idea and building a 5-figure MRR product

The Capture Trap

"It's not a model problem, it's an instruction problem." Icarus buried its best sentence below the fold

The Capture Trap

Why every productivity tool eventually becomes the work instead of doing the work?

"It's not a model problem, it's an instruction problem." Icarus buried its best sentence below the fold

I got tired of opening 15 AI websites every time I made a YouTube video, so I built one desktop app instead.

This full-time data scientist built a $7k/mo portfolio of side projects

Exiting his agency and hitting $10k MRR within 60 days of launching his SaaS

How to automate refund reviews without giving AI the final say

I Studied SaaS Websites That Struggle to Convert. The Problem Was Usually Hidden in Plain Sight.

32 commits later, the biggest improvement wasn't technical

5% churn at $3k MRR is $150. At $20k it's $1,000. Nothing about the product changed.

Show IH: I lost three weeks of AI context in one mistake. So I spent over a year building a local memory forest. (Mac only)

Leveraging a marketplace and existing user bases to hit a 5-figure MRR in two years

Leveraging a marketplace and existing user bases to hit a 5-figure MRR in two years

Day 8 of building StartupHQ: How would you visualize AI agents working in the background?